Top 5 Fashion Games on Android in Africa, Q2 2021

In the second quarter of 2021, the fashion game market on Android in Africa saw significant activity. Here’s a closer look at the performance of the top 5 fashion games, based on data from Sensor Tower.

Hair Challenge from Rollic Games had a notable presence. Weekly downloads peaked at 412K in early May, with a slight dip followed by a resurgence to 313K at the end of June. Weekly revenue was modest, peaking at $10 in late May. Active user numbers were strong, growing from 81K in mid-April to 935K by the end of June.

Body Race by Gismart showed impressive growth in downloads, starting with 19K in mid-May and reaching a peak of 489K by the end of May. However, downloads tapered off to 230K by the end of June. Active users followed a similar trend, peaking at 1.05M in early June before dropping to 702K by the quarter's end.

High Heels!, also from Rollic Games, experienced a gradual decline in downloads from 264K at the end of March to 67K by the end of June. Weekly revenue had minor fluctuations, peaking at $28 in late April. Active users saw a downward trend from 522K in late March to 333K by the end of June.

Fashion Show: Makeup, Dress Up by Dress Up Games for Girls maintained consistent download numbers, averaging around 160K weekly throughout the quarter. Revenue saw an upward trend, peaking at $123 in the last week of June. Active users grew steadily, from 356K in late March to 572K by the end of June.

Catwalk Beauty by Smillage had a remarkable start with downloads peaking at 310K in mid-May. However, downloads declined to 32K by the end of June. Active users increased significantly from 1K in early May to 697K by the end of May, before decreasing to 314K by the end of June.

These insights are based on data from Sensor Tower, which offers more detailed analytics and trends for mobile applications.